TRY B4U BUY is the debut EP from Havelock. Having released four initial singles in 2019 (Pig Latin, Vacancy, Real and Pheromones), this longer body of work released on March 2nd brings together five songs. Below you will find information on the overall concept as well as each song and the stories that inspired the music. Interlaced with this is behind-the-scenes footage from the day when the videos for each of the five songs were shot.

The songs within the EP were not written as a collection. They came from various writing sessions in London over the last year or so. Because of this, there wasn’t a running theme throughout the project. However, they were all written whilst he was working part-time in retail, constantly being surrounded by materialism and advertisement. This drove Havelock to make these songs coherent with each other by creating a dystopian world of advertisement, where he would make short infomercial clips that touch on the topics of each individual song. The 5 track EP is all about the polarity of life, the idyllic shiny surface-view compared to harsh realities. The artwork features 5 adverts from a yellow pages catalog and each advert mutates with extra doodles with each release. 

The 5 track EP is all about the polarity of life, the idyllic shiny surface-view compared to the harsh reality of life. The artwork features 5 adverts from a yellow pages catalog and each advert will mutate with each release.

Scrambled

Artist: Havelock

Writers: Havelock Hudson, Dan Bartlett

Producer: Dan Bartlett

Mixer: Max Radford

Mastering: Kevin Tuffy

Artwork: FlowerUp

Synopsis

SCRAMBLED explores the vulnerable state of Havelock's mental health having found himself between a rock and a hard place in his love life. He emits a state of confusion during post Glastonbury blues.

 

This is reflected in the mental health hotline advert in the bottom right-hand corner of the artwork. Havelock brought this advert to life in the infomercial that he made with his crew, acting as a dishevelled woman who seems to be having a nervous breakdown whilst on the phone to one of the hotline call-operators. However, the call-operator is actually the same character as the woman at home, and it becomes apparent that the phone was, in fact, never plugged in - which hints at the idea that the woman is talking to herself/losing her mind.

Director: James Arden | Music Artist: Havelock | VFX Edit: Flower Up (Alex Evans) | Photography: Flower Up (Alex Evans) | Producer: Sam Seccombe & Ella Maei | Hair & Makeup: Faye Bluff | Production design: Farah | Costume design: Frana Murphy & Saskia Martindale | Management: Velvet Drum (Felix Canetty-Clarke)

China Doll

Artist: Havelock

Writers: Havelock Hudson, Oscar Scheller

Producer: Oscar Scheller

Mixer: Max Radford

Mastering: Kevin Tuffy

Artwork: Flower Up

Synopsis

Havelock reflects on the similar vulnerabilities that him and his sister share. Having been told that she's struggling through school with bullying and anxiety, he reassures her through this song by relating to those struggles that he himself went through too. He recognizes that they are cut from the same cloth and tries to let her know that these struggles won't last for ever. It's all part of growing up.

 

With this next release, the artwork shows slightly more of a mutation/doodle on the SCRAMBLED advert whilst it simultaneously shows changes in the bottom left-hand corner where the "CHINA DOLL ACADEMY" is advertised. This advert initially depicts a happy school environment but ultimately shows a hooded gang surrounding an individual.

Director: James Arden | Music Artist: Havelock | VFX Edit: Flower Up (Alex Evans) | Photography: Flower Up (Alex Evans) | Producer: Sam Seccombe & Ella Maei | Hair & Makeup: Faye Bluff | Production design: Farah | Costume design: Frana Murphy & Saskia Martindale | Management: Velvet Drum (Felix Canetty-Clarke)

Liberty

Artist: Havelock

Writers: Havelock Hudson, Oscar Scheller, Dan Bartlett

Producer: Dan Bartlett

Mixer: Max Radford

Mastering: Kevin Tuffy

Artwork: Flower Up

Synopsis

LIBERTY tells a story about Havelock's struggle to quit smoking. He personifies cigarettes into this 'Lady Liberty' character in order to vividly portray the love/hate relationship that he has with her. 

 

Just like smoking, Liberty is toxic for him, yet he's addicted to her - making it extremely hard for him to leave this bad habit behind. With a tongue-in-cheek cigarette advert to go alongside the song on social media and Spotify canvas, it keeps the song in-line with the other songs from the TRY B4U BUY EP/series, and helps create this dystopian world of advertisement.

Director: James Arden | Music Artist: Havelock | VFX Edit: Flower Up (Alex Evans) | Photography: Flower Up (Alex Evans) | Producer: Sam Seccombe & Ella Maei | Hair & Makeup: Faye Bluff | Production design: Farah | Costume design: Frana Murphy & Saskia Martindale | Management: Velvet Drum (Felix Canetty-Clarke)

Pocket Piano

Artist: Havelock

Writers: Havelock Hudson, Roy Kerr

Producer: Roy Kerr

Mixer: Max Radford

Mastering: Kevin Tuffy

Artwork: Flower Up

Synopsis

POCKET PIANO paints the picture of Havelock’s relationship with music and how it defines him. He called it POCKET PIANO because music is an extension of his character and goes wherever he goes himself (as if it were in his pocket). When Havelock began to do studio sessions with various producers and songwriters around London, it completely consumed his life and became all he’d think about and work towards. This collaborative way of working was a pretty new prospect to him, and he considered the music that emerged from these sessions to be some of his best work yet.

 

This obsessive way of working often made him feel productive and happy, yet he came to terms with the fact that it would sometimes negatively affect other aspects of his life (socially, financially etc.) He began to feel as though he’d be working himself into the ground with his music. This is why he thought it’d be fitting to create an advert that promoted a ‘pocket piano’ that would get you so hooked on playing music, that it would eventually be the death of you.

Director: James Arden | Music Artist: Havelock | VFX Edit: Flower Up (Alex Evans) | Photography: Flower Up (Alex Evans) | Producer: Sam Seccombe & Ella Maei | Hair & Makeup: Faye Bluff | Production design: Farah | Costume design: Frana Murphy & Saskia Martindale | Management: Velvet Drum (Felix Canetty-Clarke)

Kiss Chase

Artist: Havelock

Featuring: Connie Constance

Writers: Havelock Hudson, Luke Gomm, Connie Constance

Producer: Luke Gomm

Mixer: Max Radford

Mastering: Kevin Tuffy

Artwork: Flower Up

Synopsis

KISS CHASE explores the pros and cons of a no-strings attached relationship. Havelock wrote this with the feature artist Connie Constance and they both wanted to write about that stage that you can get to where one or both sides begins to develop stronger feelings, thus inevitably complicating the situation and making it a bit messy. Creating a dystopian Dating App came as a second nature move when conceiving the TRY B4U BUY advert concepts, as it resonated with the song topic but also touched on the modern 21st Century style of a relationship.

Director: James Arden | Music Artist: Havelock | VFX Edit: Flower Up (Alex Evans) | Photography: Flower Up (Alex Evans) | Producer: Sam Seccombe & Ella Maei | Hair & Makeup: Faye Bluff | Production design: Farah | Costume design: Frana Murphy & Saskia Martindale | Management: Velvet Drum (Felix Canetty-Clarke)